OBJECTIVE

In today’s world, the decision-making process has changed. Global organisations are basing their strategic direction upon data-driven results and analysis. Despite its complexity and specialisation, success in business analytics doesn’t require an advanced degree, or a deep background in statistics or computer science. Today’s business leaders are not only analytically minded but are also familiar with the process of transforming data into knowledge that drives strategic insights.

This programme takes today’s business problems and uses analytics to guide strategy and future direction. In addition to a high-level introduction to the topic of business analytics and stimulating discussions with Babson faculty and industry practitioners, participants complete practical and relevant hands-on activities, while using industry-appropriate tools and software. Participants will learn about recent trends in big data and the terminologies in these data-intensive applications. The curriculum is practical and intensive, and integrates critical learning opportunities with the use of projects throughout the curriculum.

WHO SHOULD ATTEND

This programme is focused on business professionals who seek to incorporate data driven decisions in both daily and long-term strategies, enabling more effective business leaders.

In order to participate and benefit from the programme, participants are expected to have at least 2 years of professional work experience.

CURRICULUM THAT WORKS

In addition to being a dynamic environment to learn, the Business Analytics for Managers in India curriculum will focus on the following objectives to teach to you use data insights to define your business practice:

  • Accomplishing business goals using analytics
  • Data visualisation and structured data analytics
  • Framing and implementing business problems
  • Marketing analytics
  • Search Online Marketing
  • Adoption and change management for analytics initiatives
  • Unstructured data analytics
  • Resilient enterprise
  • Data management and quality
  • Age of APIs: Treating data as an asset
  • Making the business case for adoption of analytics
Topic Faculty
Week 1
  • Greetings & Introduction
  • Accomplishing Business Goals Using Analytics
  • Synchronous Practice
  • Dessislava Pachamanova
  • Tom Davenport
  • Adbul Ali
  • Paul Benson
  • Mark Casali
  • Ruben M. Mancha
  • Ganesan Shankaranarayanan
  • Bala Iyer
  • Phillip Licari
Week 2
  • Data Visualization and Structured Data Analytics
  • Synchronous Practice
  • Dessislava Pachamanova
Week 3 & 4
  • Framing and Implementing Business Problems
  • Synchronous Practice
  • Dessislava Pachamanova
Week 5
  • Marketing Analytics
  • Synchronous Practice
  • Abdul Ali
Week 6
  • Marketing Analytics
  • Synchronous Practice
  • Paul Benson
  • Mark Casali
Week 7
  • Search Online Marketing
  • Synchronous Practice
  • Ruben M. Mancha
Week 8
  • Unstructured Data Analytics
  • Synchronous Practice
  • To be confirmed
Week 9
  • Resilient Enterprise
  • Synchronous Practice
  • Ganesan Shankar
Week 10
  • Data Management and Quality
  • Synchronous Practice
  • Bala Iyer
Week 11
  • Age of APIs: Treating Data as an Asset and Case Study
  • Synchronous Practice
  • Tom Davenport
  • Bala Iyer
  • Dessislava Pachamanova
Week 12
  • Making the Business Case for Adoption of Analytics
  • Synchronous Practice
  • Dessislava Pachamanova
  • Tom Davenport
  • Adbul Ali
  • Paul Benson
  • Mark Casali
  • Ruben M. Mancha
  • Ganesan Shankar
  • Bala Iyer
  • Phillip Licari

MEET THE FACULTY

With Babson you'll learn from world-renowned faculty who are deeply engaged with professionals across the globe, committed to your success. Our faculty are both leaders in their field and active researchers. Their first-hand knowledge and practical insights ensure that students get the most out of this innovative curriculum.

The Babson Executive Education - Business Analytics for Managers in India (BAMI) program will be taught by full-time faculty from Babson College. Babson faculty is a team of committed and accomplished professionals, and includes experienced entrepreneurs, executives, scholars, authors, researchers, poets, and artists.

Dessislava A. Pachamanova
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Dessislava (“Dessi”) A. Pachamanova is the Faculty Director of the Business Analytics for Managers in India programme, as well as a Professora of Operations Research and the Zwerling Family Endowed Research Scholar at Babson College. Her research and consulting span multiple fields, including financial modeling, robust optimization, operations, predictive analytics, and simulation. She has authored and co-authored tens of articles in operations research, finance, engineering, marketing, and management journals, numerous book chapters, as well as two books in computational finance and risk management: Robust Portfolio Optimization and Management (2007) and Simulation and Optimization in Finance: Modeling with MATLAB, @RISK, or VBA (2010), both part of The Frank J. Fabozzi Series in Finance, J. Wiley & Sons. Pachamanova teaches in the undergraduate, full-time MBA and evening MBA programs, and co-designed Babson’s undergraduate and MBA business analytics concentration curricula.

ABDUL ALI
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Dr. Abdul Ali is Associate Professor of Marketing at Babson College. His research, teaching, and consulting focus on Entrepreneurial Marketing, New Product Management, Marketing Analytics, Marketing Strategy and Marketing High-Tech Products. His work has appeared in Management Science, Journal of Product Innovation Management, Managerial and Decision Economics, Journal of Business Research, and Marketing Letters.

Dr. Ali has taught in many executive education programmes involving executives, business persons, and academicians from Ecuador, Finland, Hong Kong, India, Japan, Korea, Malaysia, Norway, Poland, Switzerland, Thailand, U.K., and the US. He also taught at the University of Maryland, College Park and Syracuse University. Dr. Ali also served as Chair of the Marketing Division for six years (2000-2006) at Babson College.

PAUL BENSON
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As an online marketer for over eight years, Paul has worked with Fortune 500 B2B and B2C companies across multiple verticals. Paul first established himself in the SEM space with iProspect, one of the most respected firms in the search engine marketing industry.

Paul has also consulted for several small and medium-sized businesses, helping traditional marketing firms leverage online channels to increase sales for their clients. As the co-founder of Synapse SEM, Paul oversees the strategic direction and growth initiatives for all Synapse clients. Paul has hosted several webinars, written articles and conducted trainings focused on advanced paid search strategies and tactics to maximize efficiency.

Tom Davenport
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Professor Tom Davenport is the President's Distinguished Professor of Information Technology at Babson College. He has directed research centers at Accenture, Ernst & Young, McKinsey & Company, and CSC Index. Davenport wrote, co-authored, or edited 12 books, including the first books on business process re-engineering, knowledge management, and the business use of enterprise systems. He has written hundreds of articles and columns for such publications as Harvard Business Review, Sloan Management Review, California Management Review, Financial Times, Information Week, CIO and many others.  In 2003, he was named one of the top 25 consultants in the world by Consulting magazine; in 2005, he was rated the third most influential business and technology analyst in the world (after Peter Drucker and Tom Friedman), and, in 2007, he was the highest-ranking business academic in Ziff-Davis' listing of the 100 most influential people in the IT industry.

Bala Iyer
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Professor Bala Iyer is a professor of Information Technology Management and the chair of the Technology, Operations and Information Management Division at Babson College. His research interests include exploring the role of IT architectures in delivering business capabilities, designing knowledge management systems using concepts from systems design, hypertext design and workflow management, querying complex dynamic systems, and designing model management systems. Iyer has published papers in the Journal of Management Information Systems, California Management Review, Communications of the ACM, Communications of AIS, Decision Support Systems, Annals of Operations Research, Journal of the Operational Research Society and in several proceedings of the Hawaii International Conference of Systems Sciences.

PHILIP LICARI
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Phil Licari comes to Babson following 30 years of experience with rapid growth and early stage Medical Device companies. Most recently Phil served as the Chief Operating Officer of ConforMIS, Inc., a venture funded producer of patient-specific orthopedic implants in Burlington, MA. Phil also served as COO of the high growth producer of home dialysis systems, NxStage Medical. He helped lead NxStage through its initial public offering and scale-up of its global production and supply chain capacity. Phil's earlier experience included senior executive positions with Boston Scientific Corp and Roche Pharmaceuticals. Through his career Phil's functional specialization has included global supply chain management, manufacturing operations and management of product development teams. Phil has an undergraduate degree in Biomedical Engineering and an MBA from the University of Chicago Booth School of Business.

RUBEN M. MANCHA
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Dr. Mancha is an Assistant Professor of Information Technology Management in the Technology, Operations and Information Management pision, and serves as faculty coordinator of the SAP University Alliances Program. He has taught graduate and undergraduate courses on business analytics, information systems, and enterprise systems.

Dr. Mancha’s research is in the areas of business analytics, organizational sustainability and simulation. He is currently working on data mining techniques to characterize online shopping behaviors and participants. Along with a Psychology professor and colleague, he explores sustainable attitudes, valus and behaviors in managers. As part of a multidisciplinary research team and multi-year venture sponsored by the John Templeton Foundation, the Simulation Religion Project, Dr. Mancha partakes in the building of cognitive models.

GANESAN SHANKARANARAYANAN
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G. Shankaranarayanan (Shankar) obtained his Ph.D. in Management Information Systems from The University of Arizona, Eller School of Management. His research interests cover three primary areas: (1) Modeling and managing data and metadata in information systems, (2) Managing data quality for decision support, and (3) economic perspectives in data management. His research has appeared in journals including Journal of Data Management, Decision Support Systems, Communications of the ACM,Communications of the AIS, Journal of Information Technology Management, Journal of Computer Information Systems, International Journal of Information Quality, and IEEE Transactions on Knowledge and Data Engineering. His research has won the best paper awards at theInternational Conference on Information Quality (ICIQ) and at the Workshop of Information Technology and Systems (WITS). He serves as the Area Editor of the International Journal of Information Quality and as an Associate Editor of the ACM Journal for Data and Information Quality.

Shankar has taught several courses ranging from introductory courses in information systems to advanced courses in data management and systems design. He received the Computer World Laureate honor from the Computer World Honors Program in 2008.

PROGRAMME DATES

While Babson will be offering this programme in following quarters, the upcoming course dates are as follows:

Programme Start Date: April 25th, 2016

Programme End Date: July 11th, 2016

TUITION FEE

There is no application fee, however, the full tuition amount of
INR 1,80,000 (including taxes) must be paid up front.

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